E-ISSN 0976-2779 | ISSN 0975-8453
 

Review Article 


Interpretation of Packaging Design and Generic Drug Labels Production of PT Kimia Farma (Study from an Art Pragmatic Perspective)

Edy Tri Sulistyo, Sunarmi.

Abstract
This study discusses the interpretation of the message or meaning conveyed in the packaging design and generic drug labels produced by PT Kimia Farma. PT Kimia Farma is one of the leading companies in Indonesia which still exists to produce pharmaceuticals. This study aims to help the user community quickly understand the message or meaning contained in the drug packaging or label. The transmission of meaning conveyed is generally expressed in written form in the form of a sentence containing, among other things, instructions for drug use and company identity. Besides, it also takes the form of packaging design, for example, cylindrical, cube, etc. The conditions in question function as a place to protect the contents, namely that the drug is kept hygienic. The importance of interpreting the message or meaning from the linguistic side so that the user community does not misinterpret its usage. Because if something goes wrong, it will have a fatal impact on the health side. Moreover, if it is related to a doctor's written code of ethics, for example, the message conveyed is not easy to grasp. The problem raised in this study is how the easiest way to interpret the message contained in the drug's packaging and label. The study was carried out using a qualitative paradigm, which is a single, embedded, descriptive case study. Data is compiled from document/archive sources or libraries. The data validity used data triangulation. The data were analyzed using the pragmatic analysis model. The findings indicate that the messages conveyed in the packaging and drug labels are disclosed in writing, for example, technical instructions for drug storage, deadlines for taking medication, and prohibitions. Even though taking medicine at the pharmacy, the officer had delivered a message in a list manner, helping to interpret the news from a linguistic side in a pragmatic way was very useful. In this case, diagnosing the message or meaning is not just translating it vulgarly, but practical linguistic studies of art are related to its context.

Key words: Interpretation, Packaging Design, Etiquette, Medicine, Pragmatics.


 
ARTICLE TOOLS
Abstract
PDF Fulltext
How to cite this articleHow to cite this article
Citation Tools
Related Records
 Articles by Edy Tri Sulistyo
Articles by Sunarmi
on Google
on Google Scholar


How to Cite this Article
Pubmed Style

Edy Tri Sulistyo, Sunarmi. Interpretation of Packaging Design and Generic Drug Labels Production of PT Kimia Farma (Study from an Art Pragmatic Perspective). SRP. 2021; 12(2): 467-472. doi:10.31838/srp.2021.2.63


Web Style

Edy Tri Sulistyo, Sunarmi. Interpretation of Packaging Design and Generic Drug Labels Production of PT Kimia Farma (Study from an Art Pragmatic Perspective). http://www.sysrevpharm.org/?mno=46249 [Access: March 04, 2021]. doi:10.31838/srp.2021.2.63


AMA (American Medical Association) Style

Edy Tri Sulistyo, Sunarmi. Interpretation of Packaging Design and Generic Drug Labels Production of PT Kimia Farma (Study from an Art Pragmatic Perspective). SRP. 2021; 12(2): 467-472. doi:10.31838/srp.2021.2.63



Vancouver/ICMJE Style

Edy Tri Sulistyo, Sunarmi. Interpretation of Packaging Design and Generic Drug Labels Production of PT Kimia Farma (Study from an Art Pragmatic Perspective). SRP. (2021), [cited March 04, 2021]; 12(2): 467-472. doi:10.31838/srp.2021.2.63



Harvard Style

Edy Tri Sulistyo, Sunarmi (2021) Interpretation of Packaging Design and Generic Drug Labels Production of PT Kimia Farma (Study from an Art Pragmatic Perspective). SRP, 12 (2), 467-472. doi:10.31838/srp.2021.2.63



Turabian Style

Edy Tri Sulistyo, Sunarmi. 2021. Interpretation of Packaging Design and Generic Drug Labels Production of PT Kimia Farma (Study from an Art Pragmatic Perspective). Systematic Reviews in Pharmacy, 12 (2), 467-472. doi:10.31838/srp.2021.2.63



Chicago Style

Edy Tri Sulistyo, Sunarmi. "Interpretation of Packaging Design and Generic Drug Labels Production of PT Kimia Farma (Study from an Art Pragmatic Perspective)." Systematic Reviews in Pharmacy 12 (2021), 467-472. doi:10.31838/srp.2021.2.63



MLA (The Modern Language Association) Style

Edy Tri Sulistyo, Sunarmi. "Interpretation of Packaging Design and Generic Drug Labels Production of PT Kimia Farma (Study from an Art Pragmatic Perspective)." Systematic Reviews in Pharmacy 12.2 (2021), 467-472. Print. doi:10.31838/srp.2021.2.63



APA (American Psychological Association) Style

Edy Tri Sulistyo, Sunarmi (2021) Interpretation of Packaging Design and Generic Drug Labels Production of PT Kimia Farma (Study from an Art Pragmatic Perspective). Systematic Reviews in Pharmacy, 12 (2), 467-472. doi:10.31838/srp.2021.2.63





Most Viewed Articles
  • Dental Development between Assisted Reproductive Therapy (Art) and Natural Conceived Children: A Comparative Pilot Study
    Norzaiti Mohd Kenali, Naimah Hasanah Mohd Fathil, Norbasyirah Bohari, Ahmad Faisal Ismail, Roszaman Ramli
    SRP. 2020; 11(1): 01-06
    » Abstract » doi: 10.5530/srp.2020.1.01

  • Psychometric properties of the World Health Organization Quality of life instrument, short form: Validity in the Vietnamese healthcare context
    Trung Quang Vo*, Bao Tran Thuy Tran, Ngan Thuy Nguyen, Tram ThiHuyen Nguyen, Thuy Phan Chung Tran
    SRP. 2020; 11(1): 14-22
    » Abstract » doi: 10.5530/srp.2020.1.03

  • A Prospective Review on Phyto-Pharmacological Aspects of Andrographis paniculata
    Govindraj Akilandeswari, Arumugam Vijaya Anand, Palanisamy Sampathkumar, Puthamohan Vinayaga Moorthi, Basavaraju Preethi
    SRP. 2019; 10(1): 15-19
    » Abstract » doi: 10.5530/srp.2019.1.3

  • A Review of Pharmacoeconomics: the key to “Healthcare for All”
    Hasamnis AA, Patil SS, Shaik Imam, Narendiran K
    SRP. 2019; 10(1): s40-s42
    » Abstract » doi: 10.5530/srp.2019.1s.21

  • Deuterium Depleted Water as an Adjuvant in Treatment of Cancer
    Anton Syroeshkin, Olga Levitskaya, Elena Uspenskaya, Tatiana Pleteneva, Daria Romaykina, Daria Ermakova
    SRP. 2019; 10(1): 112-117
    » Abstract » doi: 10.5530/srp.2019.1.19

  • Most Downloaded
  • Dental Development between Assisted Reproductive Therapy (Art) and Natural Conceived Children: A Comparative Pilot Study
    Norzaiti Mohd Kenali, Naimah Hasanah Mohd Fathil, Norbasyirah Bohari, Ahmad Faisal Ismail, Roszaman Ramli
    SRP. 2020; 11(1): 01-06
    » Abstract » doi: 10.5530/srp.2020.1.01

  • Manilkara zapota (L.) Royen Fruit Peel: A Phytochemical and Pharmacological Review
    Karle Pravin P, Dhawale Shashikant C
    SRP. 2019; 10(1): 11-14
    » Abstract » doi: 0.5530/srp.2019.1.2

  • Pharmacognostic and Phytopharmacological Overview on Bombax ceiba
    Pankaj Haribhau Chaudhary, Mukund Ganeshrao Tawar
    SRP. 2019; 10(1): 20-25
    » Abstract » doi: 10.5530/srp.2019.1.4

  • A Review of Pharmacoeconomics: the key to “Healthcare for All”
    Hasamnis AA, Patil SS, Shaik Imam, Narendiran K
    SRP. 2019; 10(1): s40-s42
    » Abstract » doi: 10.5530/srp.2019.1s.21

  • A Prospective Review on Phyto-Pharmacological Aspects of Andrographis paniculata
    Govindraj Akilandeswari, Arumugam Vijaya Anand, Palanisamy Sampathkumar, Puthamohan Vinayaga Moorthi, Basavaraju Preethi
    SRP. 2019; 10(1): 15-19
    » Abstract » doi: 10.5530/srp.2019.1.3

  • Most Cited Articles