E-ISSN 0976-2779 | ISSN 0975-8453
 

Review Article 


The Model of Pharmacies Customer Loyalty in Chemical Farma

Zulkifli Zulki Noor.

Abstract
This study aimed to determine the effect of product differentiation and distribution channels on customer loyalty in Kimia Farma Pharmacies in Bandung. The population in this study was a regular customer Pharmacies in Kimia Farma Bandung 262 regulars. The sampling technique in this study using a saturated sample. Thus, the amount of sample used is 262 regulars. Data were analyzed using multiple linear regression analysis methods. The results show that the product differentiation have positive and significant impact on customer loyalty of Pharmacies in Kimia Farma Bandung. Distribution channel have significant and positive effect on customer loyalty of Pharmacies in Kimia Farma Bandung.

Key words: Pharmaceutical, Product Differentiation, Distribution Channel, Customer Loyalty


 
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Pubmed Style

Zulkifli Zulki Noor. The Model of Pharmacies Customer Loyalty in Chemical Farma. SRP. 2020; 11(3): 521-525. doi:10.31838/srp.2020.3.67


Web Style

Zulkifli Zulki Noor. The Model of Pharmacies Customer Loyalty in Chemical Farma. http://www.sysrevpharm.org//?mno=95965 [Access: May 31, 2020]. doi:10.31838/srp.2020.3.67


AMA (American Medical Association) Style

Zulkifli Zulki Noor. The Model of Pharmacies Customer Loyalty in Chemical Farma. SRP. 2020; 11(3): 521-525. doi:10.31838/srp.2020.3.67



Vancouver/ICMJE Style

Zulkifli Zulki Noor. The Model of Pharmacies Customer Loyalty in Chemical Farma. SRP. (2020), [cited May 31, 2020]; 11(3): 521-525. doi:10.31838/srp.2020.3.67



Harvard Style

Zulkifli Zulki Noor (2020) The Model of Pharmacies Customer Loyalty in Chemical Farma. SRP, 11 (3), 521-525. doi:10.31838/srp.2020.3.67



Turabian Style

Zulkifli Zulki Noor. 2020. The Model of Pharmacies Customer Loyalty in Chemical Farma. Systematic Reviews in Pharmacy, 11 (3), 521-525. doi:10.31838/srp.2020.3.67



Chicago Style

Zulkifli Zulki Noor. "The Model of Pharmacies Customer Loyalty in Chemical Farma." Systematic Reviews in Pharmacy 11 (2020), 521-525. doi:10.31838/srp.2020.3.67



MLA (The Modern Language Association) Style

Zulkifli Zulki Noor. "The Model of Pharmacies Customer Loyalty in Chemical Farma." Systematic Reviews in Pharmacy 11.3 (2020), 521-525. Print. doi:10.31838/srp.2020.3.67



APA (American Psychological Association) Style

Zulkifli Zulki Noor (2020) The Model of Pharmacies Customer Loyalty in Chemical Farma. Systematic Reviews in Pharmacy, 11 (3), 521-525. doi:10.31838/srp.2020.3.67