A Comparative Analysis Regarding Testing the Awareness about Black Friday among Indian and Australian Customers.

Abstract

Sarvjeet Kaur Chatrath, Amanjot Kaur, Harpreet Singh

The shopping event Black Friday following Thanksgiving, which is consider as one of the busiest shopping days of the year. The day after Thanksgiving is the greatest Christmas shopping season in the United States and has been viewed as an incredible open door for retailers to expand their deals. As the years progressed, this training has been reached out to different nations in the world. The motivation behind this examination was to watch and break down customer practices and their insight with respect to Black Friday between two nations i.e. India and Australia. Data from survey collected from 200, in which 100 are Indian and 100 are Australian customers and examined through SPSS software. The result of the investigation show that there was restricted information and data among Indian buyers on the Black Friday practice as contrast with Australian customers. The statistical tools used for this research are Percentage analysis, Mean score analysis, Standard deviation, and T-test to show the comparison between India and Australia.