An Analysis of the Consumer?s Price and Service Quality Preferences: A Case of Airline Industry in Malaysia
Abstract
Mohd Shukri Ab Yajid, Sakinah mohd shukri, Jacquline Tham.
Consumers have different types of preferences, which are directly affected by price and service quality. In this research study, it is discovered on how consumer preferences in the airline industry can be affected by the two variables mentioned and how they can contribute to the levels of consumer satisfaction. Focus has been given to consumers who have experienced MAS and/or Air Asia airlines. Hence, comparison can be made based on the consumers’ reaction towards the price and service quality of both Malaysia Airlines System (MAS), and Air Asia. These tools include descriptive analysis, one independent t-test and Chi Square test. In conclusion, after working on this research, the results show that there is significant relationship between price and service quality in the airline industry that contributes in influencing consumer decision making.
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| Pubmed Style Mohd Shukri Ab Yajid, Sakinah mohd shukri, Jacquline Tham. An Analysis of the Consumer’s Price and Service Quality Preferences: A Case of Airline Industry in Malaysia. SRP. 2020; 11(1): 808-816. doi:10.5530/srp.2020.1.103 Web Style Mohd Shukri Ab Yajid, Sakinah mohd shukri, Jacquline Tham. An Analysis of the Consumer’s Price and Service Quality Preferences: A Case of Airline Industry in Malaysia. http://www.sysrevpharm.org/?mno=128499 [Access: March 29, 2021]. doi:10.5530/srp.2020.1.103 AMA (American Medical Association) Style Mohd Shukri Ab Yajid, Sakinah mohd shukri, Jacquline Tham. An Analysis of the Consumer’s Price and Service Quality Preferences: A Case of Airline Industry in Malaysia. SRP. 2020; 11(1): 808-816. doi:10.5530/srp.2020.1.103 Vancouver/ICMJE Style Mohd Shukri Ab Yajid, Sakinah mohd shukri, Jacquline Tham. An Analysis of the Consumer’s Price and Service Quality Preferences: A Case of Airline Industry in Malaysia. SRP. (2020), [cited March 29, 2021]; 11(1): 808-816. doi:10.5530/srp.2020.1.103 Harvard Style Mohd Shukri Ab Yajid, Sakinah mohd shukri, Jacquline Tham (2020) An Analysis of the Consumer’s Price and Service Quality Preferences: A Case of Airline Industry in Malaysia. SRP, 11 (1), 808-816. doi:10.5530/srp.2020.1.103 Turabian Style Mohd Shukri Ab Yajid, Sakinah mohd shukri, Jacquline Tham. 2020. An Analysis of the Consumer’s Price and Service Quality Preferences: A Case of Airline Industry in Malaysia. Systematic Reviews in Pharmacy, 11 (1), 808-816. doi:10.5530/srp.2020.1.103 Chicago Style Mohd Shukri Ab Yajid, Sakinah mohd shukri, Jacquline Tham. "An Analysis of the Consumer’s Price and Service Quality Preferences: A Case of Airline Industry in Malaysia." Systematic Reviews in Pharmacy 11 (2020), 808-816. doi:10.5530/srp.2020.1.103 MLA (The Modern Language Association) Style Mohd Shukri Ab Yajid, Sakinah mohd shukri, Jacquline Tham. "An Analysis of the Consumer’s Price and Service Quality Preferences: A Case of Airline Industry in Malaysia." Systematic Reviews in Pharmacy 11.1 (2020), 808-816. Print. doi:10.5530/srp.2020.1.103 APA (American Psychological Association) Style Mohd Shukri Ab Yajid, Sakinah mohd shukri, Jacquline Tham (2020) An Analysis of the Consumer’s Price and Service Quality Preferences: A Case of Airline Industry in Malaysia. Systematic Reviews in Pharmacy, 11 (1), 808-816. doi:10.5530/srp.2020.1.103 |
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