ANALYSIS OF PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, AND PERCEIVED RISK TOWARD ONLINE SHOPPING IN THE ERA OF COVID-19 PANDEMIC
Sri Setyo Iriani, Anik Lestari Andjarwati.
The spread of the Corona virus outbreak that occurred in the beginning of February 2020 had an impact on the social, economic, and psychological order of the people in the whole world, including Indonesia. People in Indonesia began to feel fear, suspicion, and anxiety because the number of death caused by the virus contin-ues to grow. To limit the spread of Covid-19, the government set regulations requiring social distancing, phys-ical distancing, large-scale social restrictions, and regional quarantine so that these conditions require new lifestyles for the community, especially those related to shopping behavior that is carried out online. This study aims to analyze the influence of perceived usefulness, perceived ease of use, and perceived risk to-wards online shopping decisions. The population in this study is housewives in East Java, Indonesia, as many as 100 people. The analysis tool used in this study is multiple linear regressions. The results of this study show that there is a significant result of perceived usefulness and perceived ease of use toward online shopping decision, while perceived risk variable does not have an influence toward online shopping decision. It is because online shopping risk is not the main aspect to consider, as consumers are more concerned with the safety risks so as not to be infected with the Corona virus and get social sanctions from the community around.