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Consumer Preferences of Airline Choice: A Comparison of Air Asia and Malaysia Airlines System

Abstract

IA Ariffin, Mohd Shukri Ab Yajid, Johar MGM

This investigation having the prime aim to have the comparison between Malaysia Airlines System (MAS), and Air Asia. The comparison was done in the context of consumer. There was survey conducted on the individuals who exercised the both airlines. The data was analyzed by employing the Statistical Package of Social Sciences (SPSS). These tools include descriptive analysis, one independent t-test and Chi Square test. There were mixed results from the study.

How to Cite this Article
Pubmed Style

IA Ariffin, Mohd Shukri Ab Yajid, Johar MGM. Consumer Preferences of Airline Choice: A Comparison of Air Asia and Malaysia Airlines System . SRP. 2020; 11(1): 817-826. doi:10.5530/srp.2020.1.104

Web Style

IA Ariffin, Mohd Shukri Ab Yajid, Johar MGM. Consumer Preferences of Airline Choice: A Comparison of Air Asia and Malaysia Airlines System . http://www.sysrevpharm.org/?mno=128542 [Access: March 29, 2021]. doi:10.5530/srp.2020.1.104

AMA (American Medical Association) Style

IA Ariffin, Mohd Shukri Ab Yajid, Johar MGM. Consumer Preferences of Airline Choice: A Comparison of Air Asia and Malaysia Airlines System . SRP. 2020; 11(1): 817-826. doi:10.5530/srp.2020.1.104


Vancouver/ICMJE Style

IA Ariffin, Mohd Shukri Ab Yajid, Johar MGM. Consumer Preferences of Airline Choice: A Comparison of Air Asia and Malaysia Airlines System . SRP. (2020), [cited March 29, 2021]; 11(1): 817-826. doi:10.5530/srp.2020.1.104


Harvard Style

IA Ariffin, Mohd Shukri Ab Yajid, Johar MGM (2020) Consumer Preferences of Airline Choice: A Comparison of Air Asia and Malaysia Airlines System . SRP, 11 (1), 817-826. doi:10.5530/srp.2020.1.104


Turabian Style

IA Ariffin, Mohd Shukri Ab Yajid, Johar MGM. 2020. Consumer Preferences of Airline Choice: A Comparison of Air Asia and Malaysia Airlines System . Systematic Reviews in Pharmacy, 11 (1), 817-826. doi:10.5530/srp.2020.1.104


Chicago Style

IA Ariffin, Mohd Shukri Ab Yajid, Johar MGM. "Consumer Preferences of Airline Choice: A Comparison of Air Asia and Malaysia Airlines System ." Systematic Reviews in Pharmacy 11 (2020), 817-826. doi:10.5530/srp.2020.1.104


MLA (The Modern Language Association) Style

IA Ariffin, Mohd Shukri Ab Yajid, Johar MGM. "Consumer Preferences of Airline Choice: A Comparison of Air Asia and Malaysia Airlines System ." Systematic Reviews in Pharmacy 11.1 (2020), 817-826. Print. doi:10.5530/srp.2020.1.104


APA (American Psychological Association) Style

IA Ariffin, Mohd Shukri Ab Yajid, Johar MGM (2020) Consumer Preferences of Airline Choice: A Comparison of Air Asia and Malaysia Airlines System . Systematic Reviews in Pharmacy, 11 (1), 817-826. doi:10.5530/srp.2020.1.104

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