Determinants of Attitude towards Advertisement in Online Social Networking Site (SNS)
Abstract
Anas Ratib AL-Soud, 2Johar MGM, 2Omar Abdel Jaber.
This research explores the important factors influencing attitudes towards social networking ads particularly as users of social networking still have negative attitudes towards advertising on social networking sites. The model developed suggested that advertising attitudes to online social networking can be based on variables of reputation, interactivity, group comparison, and respect for privacy. The findings of this research indicate that the four variables of interactivity influence attitudes to ads on social networking. Other considerations such as reputation, community of comparison and issues of privacy do not affect attitudes to ads on social media. Customers instead have concerns about the legitimacy of social networking advertising. This suggests that while it's recent, ads' low credibility hasn't shifted significantly across various outlets. Results also show that there is no strong correlation in online social networking between comparison groups and advertising attitudes, and no substantial connection in online social networking between privacy concerns and advertising attitudes.
| How to Cite this Article |
| Pubmed Style Anas Ratib AL-Soud, Johar MGM, Omar Abdel Jaber. Determinants of Attitude towards Advertisement in Online Social Networking Site (SNS). SRP. 2020; 11(1): 654-659. doi:10.5530/srp.2020.1.83 Web Style Anas Ratib AL-Soud, Johar MGM, Omar Abdel Jaber. Determinants of Attitude towards Advertisement in Online Social Networking Site (SNS). http://www.sysrevpharm.org/?mno=128456 [Access: March 29, 2021]. doi:10.5530/srp.2020.1.83 AMA (American Medical Association) Style Anas Ratib AL-Soud, Johar MGM, Omar Abdel Jaber. Determinants of Attitude towards Advertisement in Online Social Networking Site (SNS). SRP. 2020; 11(1): 654-659. doi:10.5530/srp.2020.1.83 Vancouver/ICMJE Style Anas Ratib AL-Soud, Johar MGM, Omar Abdel Jaber. Determinants of Attitude towards Advertisement in Online Social Networking Site (SNS). SRP. (2020), [cited March 29, 2021]; 11(1): 654-659. doi:10.5530/srp.2020.1.83 Harvard Style Anas Ratib AL-Soud, Johar MGM, Omar Abdel Jaber (2020) Determinants of Attitude towards Advertisement in Online Social Networking Site (SNS). SRP, 11 (1), 654-659. doi:10.5530/srp.2020.1.83 Turabian Style Anas Ratib AL-Soud, Johar MGM, Omar Abdel Jaber. 2020. Determinants of Attitude towards Advertisement in Online Social Networking Site (SNS). Systematic Reviews in Pharmacy, 11 (1), 654-659. doi:10.5530/srp.2020.1.83 Chicago Style Anas Ratib AL-Soud, Johar MGM, Omar Abdel Jaber. "Determinants of Attitude towards Advertisement in Online Social Networking Site (SNS)." Systematic Reviews in Pharmacy 11 (2020), 654-659. doi:10.5530/srp.2020.1.83 MLA (The Modern Language Association) Style Anas Ratib AL-Soud, Johar MGM, Omar Abdel Jaber. "Determinants of Attitude towards Advertisement in Online Social Networking Site (SNS)." Systematic Reviews in Pharmacy 11.1 (2020), 654-659. Print. doi:10.5530/srp.2020.1.83 APA (American Psychological Association) Style Anas Ratib AL-Soud, Johar MGM, Omar Abdel Jaber (2020) Determinants of Attitude towards Advertisement in Online Social Networking Site (SNS). Systematic Reviews in Pharmacy, 11 (1), 654-659. doi:10.5530/srp.2020.1.83 |
Abstract
PDF
How to cite this article
Related Records