Determinants of Car Sales in Business and E- Business

Abstract

Mohd Shukri Ab Yajid

The purpose of the current study is to examine the factors that influence car sales and e-business and the research shows that businesses need CRM functionality to help the process of marketing, distribution, ordering, production and operation. CRM features can be broken down into three major groups, Marketing Automation, Sales Force Automation and Customer Care & Support, That comprises several different functional classes in each category. The truth is that businesses work within the retail or manufacturing sector doesn't seem to suggest that the need for CRM features is substantially different. Nevertheless, there are many other factors that tend to affect the needs, such as the stage in the creation of the CRM project and the organizations' project orientation. For explain how companies can use a CRM program, this article provides a description of how CRM technology can be used at different levels of the selling process. All functionality is widely universal and can be used in the selling process at several different points, while other features can be related to a specific phase. The study reveals that the technology used in the selling cycle is included in all phases of the three major functional categories. Customer Service & Support functionality.