Economic Empowerment Based on Local Potential through Healthy Rice Cultivation Program (Dem Area)
The Healthy Rice Cultivation Dem Area Program is a national program in the context of increasing farmers' knowledge and skills in implementing rice cultivation which has been carried out by the Ministry of Agriculture of the Republic of Indonesia since 2018. This research was conducted in the village of Purwawinangun Working Area UPT BP3K Gunung Jati Cirebon Regency. The variables studied include economic empowerment and local potential variables to the success of the DEM AREA program. To find out the variables studied, descriptive data analysis was used with primary and secondary data, multiple linear regression analysis, and the Ftest and the Ttest (different test of two average paired samples). The results of the research showed: (1) The implementation of local potential-based economic empowerment in Purwawinangun Village, Suranenggala District, Cirebon Regency through 3 stages, namely: the awareness stage, the transformation stage, and the capacity building stage, (2) The economic empowerment variable significantly affected the success of the DEM AREA program, (3) The local potential variable significantly affected to the success of the DEM AREA program, and (4) Economic empowerment and local potential variables have a significant effect simultaneously (simultaneously) to the success of the DEM AREA program.