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Effective Implementation of Marketing Management of Hospital Pharmacy: A Study on the Impact of Hospital Service Quality Improvement in Enhancing the of Patients' Satisfaction and Loyalty

Abstract

Chairun Nasirin, Andries Lionardo.

Background: The aims of this study determined the implementation of the marketing function in providing the hospital pharmacy services.
Method: The method used in this study is qualitative research, where the study approaches emphasize the process of analysis and disclosure of the marketing phenomena that occur during the research.
Results: The role of pharmaceutical installation marketing in hospitals always communicates with customers about the best service that consumers expect. However, the difficulty of obtaining some of the medications required by the patient is definitely a barrier to the hospital pharmaceutical installation to provide the best service to the consumer.
Conclusion: In implementing the pharmaceutical marketing functions for all hospital service consumers, staff marketing should be able to provide the best service required by consumers. The importance of marketing strategies for pharmaceutical installations should be able to build a positive image in providing the best pharmaceutical services to consumers. Therefore, the installation of medicines, not only focused on pharmaceutical product services but also offer excellent service for consumers

 

How to Cite this Article
Pubmed Style

Chairun Nasirin, Andries Lionardo. Effective Implementation of Marketing Management of Hospital Pharmacy: A Study on the Impact of Hospital Service Quality Improvement in Enhancing the of Patients' Satisfaction and Loyalty. SRP. 2020; 11(5): 705-712. doi:10.31838/srp.2020.5.101

Web Style

Chairun Nasirin, Andries Lionardo. Effective Implementation of Marketing Management of Hospital Pharmacy: A Study on the Impact of Hospital Service Quality Improvement in Enhancing the of Patients' Satisfaction and Loyalty. http://www.sysrevpharm.org/?mno=125902 [Access: March 29, 2021]. doi:10.31838/srp.2020.5.101

AMA (American Medical Association) Style

Chairun Nasirin, Andries Lionardo. Effective Implementation of Marketing Management of Hospital Pharmacy: A Study on the Impact of Hospital Service Quality Improvement in Enhancing the of Patients' Satisfaction and Loyalty. SRP. 2020; 11(5): 705-712. doi:10.31838/srp.2020.5.101


Vancouver/ICMJE Style

Chairun Nasirin, Andries Lionardo. Effective Implementation of Marketing Management of Hospital Pharmacy: A Study on the Impact of Hospital Service Quality Improvement in Enhancing the of Patients' Satisfaction and Loyalty. SRP. (2020), [cited March 29, 2021]; 11(5): 705-712. doi:10.31838/srp.2020.5.101


Harvard Style

Chairun Nasirin, Andries Lionardo (2020) Effective Implementation of Marketing Management of Hospital Pharmacy: A Study on the Impact of Hospital Service Quality Improvement in Enhancing the of Patients' Satisfaction and Loyalty. SRP, 11 (5), 705-712. doi:10.31838/srp.2020.5.101


Turabian Style

Chairun Nasirin, Andries Lionardo. 2020. Effective Implementation of Marketing Management of Hospital Pharmacy: A Study on the Impact of Hospital Service Quality Improvement in Enhancing the of Patients' Satisfaction and Loyalty. Systematic Reviews in Pharmacy, 11 (5), 705-712. doi:10.31838/srp.2020.5.101


Chicago Style

Chairun Nasirin, Andries Lionardo. "Effective Implementation of Marketing Management of Hospital Pharmacy: A Study on the Impact of Hospital Service Quality Improvement in Enhancing the of Patients' Satisfaction and Loyalty." Systematic Reviews in Pharmacy 11 (2020), 705-712. doi:10.31838/srp.2020.5.101


MLA (The Modern Language Association) Style

Chairun Nasirin, Andries Lionardo. "Effective Implementation of Marketing Management of Hospital Pharmacy: A Study on the Impact of Hospital Service Quality Improvement in Enhancing the of Patients' Satisfaction and Loyalty." Systematic Reviews in Pharmacy 11.5 (2020), 705-712. Print. doi:10.31838/srp.2020.5.101


APA (American Psychological Association) Style

Chairun Nasirin, Andries Lionardo (2020) Effective Implementation of Marketing Management of Hospital Pharmacy: A Study on the Impact of Hospital Service Quality Improvement in Enhancing the of Patients' Satisfaction and Loyalty. Systematic Reviews in Pharmacy, 11 (5), 705-712. doi:10.31838/srp.2020.5.101
 

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