open-access
25+ Million Readerbase Online First Archive Aims and Scope Abstracting & Indexing Most Accessed Articles Most Downloaded Articles
image image image image
Google Scholar citation report
Citations : 17406

Systematic Reviews in Pharmacy received 17406 citations as per google scholar report

Flyer image
Systematic Reviews in Pharmacy peer review process verified at publons
Flyer image

Indexed In

Effective Implementation of Marketing Management of Hospital Pharmacy: A Study on the Impact of Hospital Service Quality Improvement in Enhancing the of Patients' Satisfaction and Loyalty

Abstract

Chairun Nasirin, Andries Lionardo.

Background: The aims of this study determined the implementation of the marketing function in providing the hospital pharmacy services.
Method: The method used in this study is qualitative research, where the study approaches emphasize the process of analysis and disclosure of the marketing phenomena that occur during the research.
Results: The role of pharmaceutical installation marketing in hospitals always communicates with customers about the best service that consumers expect. However, the difficulty of obtaining some of the medications required by the patient is definitely a barrier to the hospital pharmaceutical installation to provide the best service to the consumer.
Conclusion: In implementing the pharmaceutical marketing functions for all hospital service consumers, staff marketing should be able to provide the best service required by consumers. The importance of marketing strategies for pharmaceutical installations should be able to build a positive image in providing the best pharmaceutical services to consumers. Therefore, the installation of medicines, not only focused on pharmaceutical product services but also offer excellent service for consumers

 

How to Cite this Article
Pubmed Style

Chairun Nasirin, Andries Lionardo. Effective Implementation of Marketing Management of Hospital Pharmacy: A Study on the Impact of Hospital Service Quality Improvement in Enhancing the of Patients' Satisfaction and Loyalty. SRP. 2020; 11(5): 705-712. doi:10.31838/srp.2020.5.101

Web Style

Chairun Nasirin, Andries Lionardo. Effective Implementation of Marketing Management of Hospital Pharmacy: A Study on the Impact of Hospital Service Quality Improvement in Enhancing the of Patients' Satisfaction and Loyalty. http://www.sysrevpharm.org/?mno=125902 [Access: March 29, 2021]. doi:10.31838/srp.2020.5.101

AMA (American Medical Association) Style

Chairun Nasirin, Andries Lionardo. Effective Implementation of Marketing Management of Hospital Pharmacy: A Study on the Impact of Hospital Service Quality Improvement in Enhancing the of Patients' Satisfaction and Loyalty. SRP. 2020; 11(5): 705-712. doi:10.31838/srp.2020.5.101


Vancouver/ICMJE Style

Chairun Nasirin, Andries Lionardo. Effective Implementation of Marketing Management of Hospital Pharmacy: A Study on the Impact of Hospital Service Quality Improvement in Enhancing the of Patients' Satisfaction and Loyalty. SRP. (2020), [cited March 29, 2021]; 11(5): 705-712. doi:10.31838/srp.2020.5.101


Harvard Style

Chairun Nasirin, Andries Lionardo (2020) Effective Implementation of Marketing Management of Hospital Pharmacy: A Study on the Impact of Hospital Service Quality Improvement in Enhancing the of Patients' Satisfaction and Loyalty. SRP, 11 (5), 705-712. doi:10.31838/srp.2020.5.101


Turabian Style

Chairun Nasirin, Andries Lionardo. 2020. Effective Implementation of Marketing Management of Hospital Pharmacy: A Study on the Impact of Hospital Service Quality Improvement in Enhancing the of Patients' Satisfaction and Loyalty. Systematic Reviews in Pharmacy, 11 (5), 705-712. doi:10.31838/srp.2020.5.101


Chicago Style

Chairun Nasirin, Andries Lionardo. "Effective Implementation of Marketing Management of Hospital Pharmacy: A Study on the Impact of Hospital Service Quality Improvement in Enhancing the of Patients' Satisfaction and Loyalty." Systematic Reviews in Pharmacy 11 (2020), 705-712. doi:10.31838/srp.2020.5.101


MLA (The Modern Language Association) Style

Chairun Nasirin, Andries Lionardo. "Effective Implementation of Marketing Management of Hospital Pharmacy: A Study on the Impact of Hospital Service Quality Improvement in Enhancing the of Patients' Satisfaction and Loyalty." Systematic Reviews in Pharmacy 11.5 (2020), 705-712. Print. doi:10.31838/srp.2020.5.101


APA (American Psychological Association) Style

Chairun Nasirin, Andries Lionardo (2020) Effective Implementation of Marketing Management of Hospital Pharmacy: A Study on the Impact of Hospital Service Quality Improvement in Enhancing the of Patients' Satisfaction and Loyalty. Systematic Reviews in Pharmacy, 11 (5), 705-712. doi:10.31838/srp.2020.5.101
 

ARTICLE TOOLS
Submit Article
Login
Register
Scan Code
Most Viewed Articles
  • Dental Development between Assisted Reproductive Therapy (Art) and Natural Conceived Children: A Comparative Pilot Study Norzaiti Mohd Kenali, Naimah Hasanah Mohd Fathil, Norbasyirah Bohari, Ahmad Faisal Ismail, Roszaman Ramli SRP. 2020; 11(1): 01-06 » doi: 10.5530/srp.2020.1.01
  • Psychometric properties of the World Health Organization Quality of life instrument, short form: Validity in the Vietnamese healthcare context Trung Quang Vo*, Bao Tran Thuy Tran, Ngan Thuy Nguyen, Tram ThiHuyen Nguyen, Thuy Phan Chung Tran SRP. 2020; 11(1): 14-22 » doi: 10.5530/srp.2019.1.3
  • A Review of Pharmacoeconomics: the key to “Healthcare for All” Hasamnis AA, Patil SS, Shaik Imam, Narendiran K SRP. 2019; 10(1): s40-s42 » doi: 10.5530/srp.2019.1s.21
  • Deuterium Depleted Water as an Adjuvant in Treatment of Cancer Anton Syroeshkin, Olga Levitskaya, Elena Uspenskaya, Tatiana Pleteneva, Daria Romaykina, Daria Ermakova SRP. 2019; 10(1): 112-117 » doi: 10.5530/srp.2019.1.19
Most Downloaded
  • Dental Development between Assisted Reproductive Therapy (Art) and Natural Conceived Children: A Comparative Pilot Study Norzaiti Mohd Kenali, Naimah Hasanah Mohd Fathil, Norbasyirah Bohari, Ahmad Faisal Ismail, Roszaman Ramli SRP. 2020; 11(1): 01-06 » doi: 10.5530/srp.2020.1.01
  • Manilkara zapota (L.) Royen Fruit Peel: A Phytochemical and Pharmacological Review Karle Pravin P, Dhawale Shashikant C SRP. 2019; 10(1): 11-14 » doi: 0.5530/srp.2019.1.2
  • Pharmacognostic and Phytopharmacological Overview on Bombax ceiba Pankaj Haribhau Chaudhary, Mukund Ganeshrao Tawar SRP. 2019; 10(1): 20-25 » doi: 10.5530/srp.2019.1.4
  • A Review of Pharmacoeconomics: the key to “Healthcare for All” Hasamnis AA, Patil SS, Shaik Imam, Narendiran K SRP. 2019; 10(1): s40-s42 » doi: 10.5530/srp.2019.1s.21
  • A Prospective Review on Phyto-Pharmacological Aspects of Andrographis paniculata Govindraj Akilandeswari, Arumugam Vijaya Anand, Palanisamy Sampathkumar, Puthamohan Vinayaga Moorthi, Basavaraju Preethi SRP. 2019; 10(1): 15-19 » doi: 10.5530/srp.2019.1.3