Effective Implementation of Marketing Management of Hospital Pharmacy: A Study on the Impact of Hospital Service Quality Improvement in Enhancing the of Patients' Satisfaction and Loyalty

Abstract

Chairun Nasirin, Andries Lionardo.

Background: The aims of this study determined the implementation of the marketing function in providing the hospital pharmacy services.
Method: The method used in this study is qualitative research, where the study approaches emphasize the process of analysis and disclosure of the marketing phenomena that occur during the research.
Results: The role of pharmaceutical installation marketing in hospitals always communicates with customers about the best service that consumers expect. However, the difficulty of obtaining some of the medications required by the patient is definitely a barrier to the hospital pharmaceutical installation to provide the best service to the consumer.
Conclusion: In implementing the pharmaceutical marketing functions for all hospital service consumers, staff marketing should be able to provide the best service required by consumers. The importance of marketing strategies for pharmaceutical installations should be able to build a positive image in providing the best pharmaceutical services to consumers. Therefore, the installation of medicines, not only focused on pharmaceutical product services but also offer excellent service for consumers

 

How to Cite this Article
Pubmed Style

Chairun Nasirin, Andries Lionardo. Effective Implementation of Marketing Management of Hospital Pharmacy: A Study on the Impact of Hospital Service Quality Improvement in Enhancing the of Patients' Satisfaction and Loyalty. SRP. 2020; 11(5): 705-712. 
doi:10.31838/srp.2020.5.101

Web Style

Chairun Nasirin, Andries Lionardo. Effective Implementation of Marketing Management of Hospital Pharmacy: A Study on the Impact of Hospital Service Quality Improvement in Enhancing the of Patients' Satisfaction and Loyalty. http://www.sysrevpharm.org/?mno=125902 [Access: March 29, 2021]. doi:10.31838/srp.2020.5.101

AMA (American Medical Association) Style

Chairun Nasirin, Andries Lionardo. Effective Implementation of Marketing Management of Hospital Pharmacy: A Study on the Impact of Hospital Service Quality Improvement in Enhancing the of Patients' Satisfaction and Loyalty. SRP. 2020; 11(5): 705-712. doi:10.31838/srp.2020.5.101



Vancouver/ICMJE Style

Chairun Nasirin, Andries Lionardo. Effective Implementation of Marketing Management of Hospital Pharmacy: A Study on the Impact of Hospital Service Quality Improvement in Enhancing the of Patients' Satisfaction and Loyalty. SRP. (2020), [cited March 29, 2021]; 11(5): 705-712. doi:10.31838/srp.2020.5.101



Harvard Style

Chairun Nasirin, Andries Lionardo (2020) Effective Implementation of Marketing Management of Hospital Pharmacy: A Study on the Impact of Hospital Service Quality Improvement in Enhancing the of Patients' Satisfaction and Loyalty. SRP, 11 (5), 705-712. doi:10.31838/srp.2020.5.101



Turabian Style

Chairun Nasirin, Andries Lionardo. 2020. Effective Implementation of Marketing Management of Hospital Pharmacy: A Study on the Impact of Hospital Service Quality Improvement in Enhancing the of Patients' Satisfaction and Loyalty. Systematic Reviews in Pharmacy, 11 (5), 705-712. doi:10.31838/srp.2020.5.101



Chicago Style

Chairun Nasirin, Andries Lionardo. "Effective Implementation of Marketing Management of Hospital Pharmacy: A Study on the Impact of Hospital Service Quality Improvement in Enhancing the of Patients' Satisfaction and Loyalty." Systematic Reviews in Pharmacy 11 (2020), 705-712. doi:10.31838/srp.2020.5.101



MLA (The Modern Language Association) Style

Chairun Nasirin, Andries Lionardo. "Effective Implementation of Marketing Management of Hospital Pharmacy: A Study on the Impact of Hospital Service Quality Improvement in Enhancing the of Patients' Satisfaction and Loyalty." Systematic Reviews in Pharmacy 11.5 (2020), 705-712. Print. doi:10.31838/srp.2020.5.101



APA (American Psychological Association) Style

Chairun Nasirin, Andries Lionardo (2020) Effective Implementation of Marketing Management of Hospital Pharmacy: A Study on the Impact of Hospital Service Quality Improvement in Enhancing the of Patients' Satisfaction and Loyalty. Systematic Reviews in Pharmacy, 11 (5), 705-712. doi:10.31838/srp.2020.5.101

 

Most Viewed Articles
  • Dental Development between Assisted Reproductive Therapy (Art) and Natural Conceived Children: A Comparative Pilot Study Norzaiti Mohd Kenali, Naimah Hasanah Mohd Fathil, Norbasyirah Bohari, Ahmad Faisal Ismail, Roszaman Ramli SRP. 2020; 11(1): 01-06 » doi: 10.5530/srp.2020.1.01
  • Psychometric properties of the World Health Organization Quality of life instrument, short form: Validity in the Vietnamese healthcare context Trung Quang Vo*, Bao Tran Thuy Tran, Ngan Thuy Nguyen, Tram ThiHuyen Nguyen, Thuy Phan Chung Tran SRP. 2020; 11(1): 14-22 » doi: 10.5530/srp.2019.1.3
  • A Review of Pharmacoeconomics: the key to “Healthcare for All” Hasamnis AA, Patil SS, Shaik Imam, Narendiran K SRP. 2019; 10(1): s40-s42 » doi: 10.5530/srp.2019.1s.21
  • Deuterium Depleted Water as an Adjuvant in Treatment of Cancer Anton Syroeshkin, Olga Levitskaya, Elena Uspenskaya, Tatiana Pleteneva, Daria Romaykina, Daria Ermakova SRP. 2019; 10(1): 112-117 » doi: 10.5530/srp.2019.1.19
Most Downloaded
  • Dental Development between Assisted Reproductive Therapy (Art) and Natural Conceived Children: A Comparative Pilot Study Norzaiti Mohd Kenali, Naimah Hasanah Mohd Fathil, Norbasyirah Bohari, Ahmad Faisal Ismail, Roszaman Ramli SRP. 2020; 11(1): 01-06 » doi: 10.5530/srp.2020.1.01
  • Manilkara zapota (L.) Royen Fruit Peel: A Phytochemical and Pharmacological Review Karle Pravin P, Dhawale Shashikant C SRP. 2019; 10(1): 11-14 » doi: 0.5530/srp.2019.1.2
  • Pharmacognostic and Phytopharmacological Overview on Bombax ceiba Pankaj Haribhau Chaudhary, Mukund Ganeshrao Tawar SRP. 2019; 10(1): 20-25 » doi: 10.5530/srp.2019.1.4
  • A Review of Pharmacoeconomics: the key to “Healthcare for All” Hasamnis AA, Patil SS, Shaik Imam, Narendiran K SRP. 2019; 10(1): s40-s42 » doi: 10.5530/srp.2019.1s.21
  • A Prospective Review on Phyto-Pharmacological Aspects of Andrographis paniculata Govindraj Akilandeswari, Arumugam Vijaya Anand, Palanisamy Sampathkumar, Puthamohan Vinayaga Moorthi, Basavaraju Preethi SRP. 2019; 10(1): 15-19 » doi: 10.5530/srp.2019.1.3
bandar togel terpercaya
agen togel terpercaya
situs togel bri online resmi terbaik dan terpercaya
aplikasi judi togel
daftar bandar lotre togel
bo togel deposit pulsa murah
Agen Togel Play Resmi
KEPO4D Toto Online Deposit Via Dana
bandar togel hadiah terbesar dan terpercaya DAPURTOTO
Daftar Togel Online Terbaik dan Terbesar
bandar togel terpercaya
agen togel online terpercaya
slot online gacor terbaik 2022 LAKU4D
bandar toto togel
Toto Togel laku4d
Situs Slot
Bandar Togel Online
Situs Bandar Togel
Bandar Togel 4D
Prediksi Togel Jitu
Situs Bandar Togel 4D
Bandar Togel 4D
Bandar Togel terlengkap
Bandar Togel online24jam
Bandar Togel hadiah 4d 10 juta
agen togel terpercaya
slot online dan judi bola dewa118
Situs Togel Online
Bandar Togel toto 4d terlengkap
data Sidney
toto slot
link alternatif situs togel
Situs Togel dan Toto Slot Online
bandar togel hadiah 4d 10 juta
toto hk
togel
data sdy
togel sgp
data togel sgp
bandar togel 4d dan slot deposit pulsa terpercaya
toto sgp
toto hk
togel hk
bandar togel
bandar togel 4d
togel 4d
situs togel deposit pulsa
toto online
BO Togel
BO Togel Toto HK
bandar togel 4d
totoslot 4d
situs togel resmi dan terpercaya
bandar togel bolak balik dibayar
agen togel online
Bandar Judi Mesin Slot Toto Togel 4D