How Consumer?s Purchase Intention is affected by Attitudes, Subjective Norms and Perceived Behavioral Control? Evidence from Telecommunication Sector

Abstract

Mohd Shukri Ab Yajid, Johar MGM

The foremost purpose of current study is to examine the role of subjective norms, perceived behaviour control and attitude on the purchase intention of the customers of telecommunication companies of Malaysia. Data were collected form the managers of the customer relation and SPSS was used for analysis. The findings exposed that positive links among the subjective norms, perceived behaviour control and attitude with the purchase intention of the customers of telecommunication companies of Malaysia.

How to Cite this Article
Pubmed Style

Mohd Shukri Ab Yajid, Johar MGM. How Consumer’s Purchase Intention is affected by Attitudes, Subjective Norms and Perceived Behavioral Control? Evidence from Telecommunication Sector. SRP. 2020; 11(1): 982-994.
doi:10.5530/srp.2020.1.125

Web Style

Mohd Shukri Ab Yajid, Johar MGM. How Consumer’s Purchase Intention is affected by Attitudes, Subjective Norms and Perceived Behavioral Control? Evidence from Telecommunication Sector. http://www.sysrevpharm.org/?mno=128594 [Access: March 29, 2021]. doi:10.5530/srp.2020.1.125

AMA (American Medical Association) Style

Mohd Shukri Ab Yajid, Johar MGM. How Consumer’s Purchase Intention is affected by Attitudes, Subjective Norms and Perceived Behavioral Control? Evidence from Telecommunication Sector. SRP. 2020; 11(1): 982-994. doi:10.5530/srp.2020.1.125



Vancouver/ICMJE Style

Mohd Shukri Ab Yajid, Johar MGM. How Consumer’s Purchase Intention is affected by Attitudes, Subjective Norms and Perceived Behavioral Control? Evidence from Telecommunication Sector. SRP. (2020), [cited March 29, 2021]; 11(1): 982-994. doi:10.5530/srp.2020.1.125



Harvard Style

Mohd Shukri Ab Yajid, Johar MGM (2020) How Consumer’s Purchase Intention is affected by Attitudes, Subjective Norms and Perceived Behavioral Control? Evidence from Telecommunication Sector. SRP, 11 (1), 982-994. doi:10.5530/srp.2020.1.125



Turabian Style

Mohd Shukri Ab Yajid, Johar MGM. 2020. How Consumer’s Purchase Intention is affected by Attitudes, Subjective Norms and Perceived Behavioral Control? Evidence from Telecommunication Sector. Systematic Reviews in Pharmacy, 11 (1), 982-994. doi:10.5530/srp.2020.1.125



Chicago Style

Mohd Shukri Ab Yajid, Johar MGM. "How Consumer’s Purchase Intention is affected by Attitudes, Subjective Norms and Perceived Behavioral Control? Evidence from Telecommunication Sector." Systematic Reviews in Pharmacy 11 (2020), 982-994. doi:10.5530/srp.2020.1.125



MLA (The Modern Language Association) Style

Mohd Shukri Ab Yajid, Johar MGM. "How Consumer’s Purchase Intention is affected by Attitudes, Subjective Norms and Perceived Behavioral Control? Evidence from Telecommunication Sector." Systematic Reviews in Pharmacy 11.1 (2020), 982-994. Print. doi:10.5530/srp.2020.1.125



APA (American Psychological Association) Style

Mohd Shukri Ab Yajid, Johar MGM (2020) How Consumer’s Purchase Intention is affected by Attitudes, Subjective Norms and Perceived Behavioral Control? Evidence from Telecommunication Sector. Systematic Reviews in Pharmacy, 11 (1), 982-994. doi:10.5530/srp.2020.1.125

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