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How Green Marketing Evolved in Iran? An Analysis

Abstract

Sakinahmohdshukri, MohdShukri Ab Yajid, JacqulineTham.

In this green marketing process, we came into contact with the small Aalborg-based distributor LaieAsl, who is looking to enter the Iranian market as Iranian distributors for the Thai but American-based wholesale distributor Pars Laminate 's green product range of handcrafted shoes and home decor. We found this idea to be fascinating. First, because of the ambiguity of the positions of the parties involved seeing that LaieAsl has a deal for another company to be the Iranian distributor, Wholesale distributor and brand representing LaieAsls' own exposure, reputation and right to take decisions in the marketing and selling process. Second, because it is important to see if this system of production and distribution relates to the consumer demands for green authenticity as mentioned above.

How to Cite this Article
Pubmed Style

Sakinahmohdshukri, MohdShukri Ab Yajid, JacqulineTham. How Green Marketing Evolved in Iran? An Analysis. SRP. 2020; 11(1): 1123-1128. doi:10.5530/srp.2020.1.140

Web Style

Sakinahmohdshukri, MohdShukri Ab Yajid, JacqulineTham. How Green Marketing Evolved in Iran? An Analysis. http://www.sysrevpharm.org/?mno=128621 [Access: March 30, 2021]. doi:10.5530/srp.2020.1.140

AMA (American Medical Association) Style

Sakinahmohdshukri, MohdShukri Ab Yajid, JacqulineTham. How Green Marketing Evolved in Iran? An Analysis. SRP. 2020; 11(1): 1123-1128. doi:10.5530/srp.2020.1.140


Vancouver/ICMJE Style

Sakinahmohdshukri, MohdShukri Ab Yajid, JacqulineTham. How Green Marketing Evolved in Iran? An Analysis. SRP. (2020), [cited March 30, 2021]; 11(1): 1123-1128. doi:10.5530/srp.2020.1.140


Harvard Style

Sakinahmohdshukri, MohdShukri Ab Yajid, JacqulineTham (2020) How Green Marketing Evolved in Iran? An Analysis. SRP, 11 (1), 1123-1128. doi:10.5530/srp.2020.1.140


Turabian Style

Sakinahmohdshukri, MohdShukri Ab Yajid, JacqulineTham. 2020. How Green Marketing Evolved in Iran? An Analysis. Systematic Reviews in Pharmacy, 11 (1), 1123-1128. doi:10.5530/srp.2020.1.140


Chicago Style

Sakinahmohdshukri, MohdShukri Ab Yajid, JacqulineTham. "How Green Marketing Evolved in Iran? An Analysis." Systematic Reviews in Pharmacy 11 (2020), 1123-1128. doi:10.5530/srp.2020.1.140


MLA (The Modern Language Association) Style

Sakinahmohdshukri, MohdShukri Ab Yajid, JacqulineTham. "How Green Marketing Evolved in Iran? An Analysis." Systematic Reviews in Pharmacy 11.1 (2020), 1123-1128. Print. doi:10.5530/srp.2020.1.140


APA (American Psychological Association) Style

Sakinahmohdshukri, MohdShukri Ab Yajid, JacqulineTham (2020) How Green Marketing Evolved in Iran? An Analysis. Systematic Reviews in Pharmacy, 11 (1), 1123-1128. doi:10.5530/srp.2020.1.140

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