HYBRID STRUCTURAL EQUATION MODEL AND DINAMYC SIMULATION OF ECO LABEL TOWARDS GREEN MARKETING
Abstract
Fauziyah Nur Jamal, Norfaridatul Akmaliah Othman, Raden Chairul Saleh, Ammarsya Nuraliya Putri
This study explored the pattern of green marketing concepts available that are offered by property industry, some of which are sustainable development and eco-labeled building. Eco-labeling is one of the crucial aspects in green marketing. Eco-labeling able to encourage the consumer preferences regarding green products or services. Examined how to develop eco-label model, to identify significance relationship of eco-label exogenous and endogenous variables and to predict eco-label value through simulation. The data was collected through survey method on 400 sample sizes, whereas the collected data was processed and analyzed using Structural Equation Modeling method. Result suggested showing 4 variables that significantly related to eco-label: eco-label awareness, eco-label knowledge, brand feedback and green perceived quality.Results are discussed in terms of implications the value of eco-label is fluctuative in 10 years.
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| Pubmed Style Fauziyah Nur Jamal, Norfaridatul Akmaliah Othman, Raden Chairul Saleh, Ammarsya Nuraliya Putri. HYBRID STRUCTURAL EQUATION MODEL AND DINAMYC SIMULATION OF ECO LABEL TOWARDS GREEN MARKETING. SRP. 2020; 11(12): 956-961. doi:10.31838/srp.2020.5.136 Web Style Fauziyah Nur Jamal, Norfaridatul Akmaliah Othman, Raden Chairul Saleh, Ammarsya Nuraliya Putri. HYBRID STRUCTURAL EQUATION MODEL AND DINAMYC SIMULATION OF ECO LABEL TOWARDS GREEN MARKETING. http://www.sysrevpharm.org/?mno=137277 [Access: March 30, 2021]. doi:10.31838/srp.2020.5.136 AMA (American Medical Association) Style Fauziyah Nur Jamal, Norfaridatul Akmaliah Othman, Raden Chairul Saleh, Ammarsya Nuraliya Putri. HYBRID STRUCTURAL EQUATION MODEL AND DINAMYC SIMULATION OF ECO LABEL TOWARDS GREEN MARKETING. SRP. 2020; 11(12): 956-961. doi:10.31838/srp.2020.5.136 Vancouver/ICMJE Style Fauziyah Nur Jamal, Norfaridatul Akmaliah Othman, Raden Chairul Saleh, Ammarsya Nuraliya Putri. HYBRID STRUCTURAL EQUATION MODEL AND DINAMYC SIMULATION OF ECO LABEL TOWARDS GREEN MARKETING. SRP. (2020), [cited March 30, 2021]; 11(12): 956-961. doi:10.31838/srp.2020.5.136 Harvard Style Fauziyah Nur Jamal, Norfaridatul Akmaliah Othman, Raden Chairul Saleh, Ammarsya Nuraliya Putri (2020) HYBRID STRUCTURAL EQUATION MODEL AND DINAMYC SIMULATION OF ECO LABEL TOWARDS GREEN MARKETING. SRP, 11 (12), 956-961. doi:10.31838/srp.2020.5.136 Turabian Style Fauziyah Nur Jamal, Norfaridatul Akmaliah Othman, Raden Chairul Saleh, Ammarsya Nuraliya Putri. 2020. HYBRID STRUCTURAL EQUATION MODEL AND DINAMYC SIMULATION OF ECO LABEL TOWARDS GREEN MARKETING. Systematic Reviews in Pharmacy, 11 (12), 956-961. doi:10.31838/srp.2020.5.136 Chicago Style Fauziyah Nur Jamal, Norfaridatul Akmaliah Othman, Raden Chairul Saleh, Ammarsya Nuraliya Putri. "HYBRID STRUCTURAL EQUATION MODEL AND DINAMYC SIMULATION OF ECO LABEL TOWARDS GREEN MARKETING." Systematic Reviews in Pharmacy 11 (2020), 956-961. doi:10.31838/srp.2020.5.136 MLA (The Modern Language Association) Style Fauziyah Nur Jamal, Norfaridatul Akmaliah Othman, Raden Chairul Saleh, Ammarsya Nuraliya Putri. "HYBRID STRUCTURAL EQUATION MODEL AND DINAMYC SIMULATION OF ECO LABEL TOWARDS GREEN MARKETING." Systematic Reviews in Pharmacy 11.12 (2020), 956-961. Print. doi:10.31838/srp.2020.5.136 APA (American Psychological Association) Style Fauziyah Nur Jamal, Norfaridatul Akmaliah Othman, Raden Chairul Saleh, Ammarsya Nuraliya Putri (2020) HYBRID STRUCTURAL EQUATION MODEL AND DINAMYC SIMULATION OF ECO LABEL TOWARDS GREEN MARKETING. Systematic Reviews in Pharmacy, 11 (12), 956-961. doi:10.31838/srp.2020.5.136 |
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