IMPLEMENTATION OF COMMUNICATIVE AND LINGUISTIC STRATEGIES IN PHARMACEUTICAL DISCOURSE
Aygul Z. Ibatova.
The article studies pharmaceutical discourse with a special object language as one of the types of medical discourse. The author analyzes the communicative, linguistic strategies: information and motivation, used in the text of patient information leaflets, and also shows the ways of their implementation, how it is possible to have effective communication between the patient and the doctor. The author focuses on the factors that impede speech interaction in order to provide medical care: no recommendation to a doctor or pharmacist; the presence of a huge number of special terms; lack of reference in their instructions to consumers.