Investigating the Effects Perceived Value, Technology Adoption, the Level of Value Orientation, and Customer Satisfaction on Buyer Engagement of B2B Marketplace in Indonesia
Abstract
Muhamad, Edi Abdurachman, Amalia E. Maulana, Pantri Heriyati, Kadek Wiweka
This research aims to discover how perceived value and technology adoption influence customer satisfaction in e-marketplace B2B in Indonesia, how perceived value and technology adoption influence customer satisfaction moderated by level of value orientation in e-marketplace B2B in Indonesia, and how customer satisfaction influence buyer engagement in e-marketplace B2B in Indonesia. This research adopts a descriptive and verificative approach. Research methods used are descriptive survey and explanatory survey with the analysis units being e-marketplace B2B company providing service. The sampling technique utilizes proportional random samples, with a sample total of 245. The statistic and data analysis method uses the Structural Equation Modelling (SEM) with Partial Least Square (PLS). This research has found that 3 hypotheses of acceptance and 2 hypotheses of rejection. The acceptance hypothesis shows that perceived value has a positive influence upon customer satisfaction (Hypothesis 1), technology adoption has a positive influence upon customer satisfaction (Hypothesis 3), and customer satisfaction has a positive influence upon buyer engagement (Hypothesis 5). While Hypothesis 2 and 4 show that the level of value orientation cannot moderate perceived value and technology adoption towards customer satisfaction. This research has contributed theoretically and practically, especially regarding companies who provide e-marketplace B2B service in Indonesia, to comprehend how to elevate customer satisfaction. This research's limitation is the general sample and not specific to one type of B2B business. Future research is expected to carry out several developments, including the issue of sample and methodology.
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| Pubmed Style , Abdurachman E, Maulana AE, Heriyati P, Wiweka K. Investigating the Effects Perceived Value, Technology Adoption, the Level of Value Orientation, and Customer Satisfaction on Buyer Engagement of B2B Marketplace in Indonesia. SRP. 2021; 12(1): 1459-1478. doi:10.31838/srp.2021.1.207 Web Style , Abdurachman E, Maulana AE, Heriyati P, Wiweka K. Investigating the Effects Perceived Value, Technology Adoption, the Level of Value Orientation, and Customer Satisfaction on Buyer Engagement of B2B Marketplace in Indonesia. http://www.sysrevpharm.org/?mno=50801 [Access: March 31, 2021]. doi:10.31838/srp.2021.1.207 AMA (American Medical Association) Style , Abdurachman E, Maulana AE, Heriyati P, Wiweka K. Investigating the Effects Perceived Value, Technology Adoption, the Level of Value Orientation, and Customer Satisfaction on Buyer Engagement of B2B Marketplace in Indonesia. SRP. 2021; 12(1): 1459-1478. doi:10.31838/srp.2021.1.207 Vancouver/ICMJE Style , Abdurachman E, Maulana AE, Heriyati P, Wiweka K. Investigating the Effects Perceived Value, Technology Adoption, the Level of Value Orientation, and Customer Satisfaction on Buyer Engagement of B2B Marketplace in Indonesia. SRP. (2021), [cited March 31, 2021]; 12(1): 1459-1478. doi:10.31838/srp.2021.1.207 Harvard Style , Abdurachman, . E., Maulana, . A. E., Heriyati, . P. & Wiweka, . K. (2021) Investigating the Effects Perceived Value, Technology Adoption, the Level of Value Orientation, and Customer Satisfaction on Buyer Engagement of B2B Marketplace in Indonesia. SRP, 12 (1), 1459-1478. doi:10.31838/srp.2021.1.207 Turabian Style , Edi Abdurachman, Amalia E. Maulana, Pantri Heriyati, and Kadek Wiweka. 2021. Investigating the Effects Perceived Value, Technology Adoption, the Level of Value Orientation, and Customer Satisfaction on Buyer Engagement of B2B Marketplace in Indonesia. Systematic Reviews in Pharmacy, 12 (1), 1459-1478. doi:10.31838/srp.2021.1.207 Chicago Style , Edi Abdurachman, Amalia E. Maulana, Pantri Heriyati, and Kadek Wiweka. "Investigating the Effects Perceived Value, Technology Adoption, the Level of Value Orientation, and Customer Satisfaction on Buyer Engagement of B2B Marketplace in Indonesia." Systematic Reviews in Pharmacy 12 (2021), 1459-1478. doi:10.31838/srp.2021.1.207 MLA (The Modern Language Association) Style , Edi Abdurachman, Amalia E. Maulana, Pantri Heriyati, and Kadek Wiweka. "Investigating the Effects Perceived Value, Technology Adoption, the Level of Value Orientation, and Customer Satisfaction on Buyer Engagement of B2B Marketplace in Indonesia." Systematic Reviews in Pharmacy 12.1 (2021), 1459-1478. Print. doi:10.31838/srp.2021.1.207 APA (American Psychological Association) Style , Abdurachman, . E., Maulana, . A. E., Heriyati, . P. & Wiweka, . K. (2021) Investigating the Effects Perceived Value, Technology Adoption, the Level of Value Orientation, and Customer Satisfaction on Buyer Engagement of B2B Marketplace in Indonesia. Systematic Reviews in Pharmacy, 12 (1), 1459-1478. doi:10.31838/srp.2021.1.207 |
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