Market Orientation Model In Indonesia Special Autonomy Regional Government

Abstract

Ahmad Hudalil, Satria Bangsawan, Mahrinasari, Nairobi.

The purpose of this study is to analyze market orientation antecedents on Indonesia Special Autonomy Regional Government performance and also to examine a mediating role of market orientation. To address these objectives, the quantitative design was applied, within the sample design based on cluster random sampling. Usable data of 312 respondents coming from the employers as the representative of the regional work unit of West Papua Province and Jakarta Special Capital were analyzed by structural equation modeling. The results show that market orientation antecedents are determined by organizational commitment, information technology capability, and the culture of organizations. Market orientation plays a mediating role in the effects of organizational commitment, information technology capability, and organizational culture on organizational performance.