Mediating Role of Customer Satisfaction on the Relationship of Demographic Factors and Customer Loyalty

Abstract

IA Ariffin, Junainah Abd Hamid, Shakeerah Mohd Shukri.

This study will investigate and explore between independent variables, and dependent variable which consist of several factors that influence burger’s quality in Selangor, Malaysia which affect customer’s satisfaction. The research explain the relationship based on demographics of customers through their loyalty towards customer satisfaction. The findings for demographic factors indicate that there is significant difference in customer loyalty. The increase perception on age of customer will influence positively to customer loyalty which in turn enhances the satisfaction of the customers.

How to Cite this Article
Pubmed Style

IA Ariffin, Junainah Abd Hamid, Shakeerah Mohd Shukri. Mediating Role of Customer Satisfaction on the Relationship of Demographic Factors and Customer Loyalty . SRP. 2020; 11(1): 1170-1176.
doi:10.5530/srp.2020.1.145

Web Style

IA Ariffin, Junainah Abd Hamid, Shakeerah Mohd Shukri. Mediating Role of Customer Satisfaction on the Relationship of Demographic Factors and Customer Loyalty . http://www.sysrevpharm.org/?mno=128628 [Access: March 30, 2021]. doi:10.5530/srp.2020.1.145

AMA (American Medical Association) Style

IA Ariffin, Junainah Abd Hamid, Shakeerah Mohd Shukri. Mediating Role of Customer Satisfaction on the Relationship of Demographic Factors and Customer Loyalty . SRP. 2020; 11(1): 1170-1176. doi:10.5530/srp.2020.1.145



Vancouver/ICMJE Style

IA Ariffin, Junainah Abd Hamid, Shakeerah Mohd Shukri. Mediating Role of Customer Satisfaction on the Relationship of Demographic Factors and Customer Loyalty . SRP. (2020), [cited March 30, 2021]; 11(1): 1170-1176. doi:10.5530/srp.2020.1.145



Harvard Style

IA Ariffin, Junainah Abd Hamid, Shakeerah Mohd Shukri (2020) Mediating Role of Customer Satisfaction on the Relationship of Demographic Factors and Customer Loyalty . SRP, 11 (1), 1170-1176. doi:10.5530/srp.2020.1.145



Turabian Style

IA Ariffin, Junainah Abd Hamid, Shakeerah Mohd Shukri. 2020. Mediating Role of Customer Satisfaction on the Relationship of Demographic Factors and Customer Loyalty . Systematic Reviews in Pharmacy, 11 (1), 1170-1176. doi:10.5530/srp.2020.1.145



Chicago Style

IA Ariffin, Junainah Abd Hamid, Shakeerah Mohd Shukri. "Mediating Role of Customer Satisfaction on the Relationship of Demographic Factors and Customer Loyalty ." Systematic Reviews in Pharmacy 11 (2020), 1170-1176. doi:10.5530/srp.2020.1.145



MLA (The Modern Language Association) Style

IA Ariffin, Junainah Abd Hamid, Shakeerah Mohd Shukri. "Mediating Role of Customer Satisfaction on the Relationship of Demographic Factors and Customer Loyalty ." Systematic Reviews in Pharmacy 11.1 (2020), 1170-1176. Print. doi:10.5530/srp.2020.1.145



APA (American Psychological Association) Style

IA Ariffin, Junainah Abd Hamid, Shakeerah Mohd Shukri (2020) Mediating Role of Customer Satisfaction on the Relationship of Demographic Factors and Customer Loyalty . Systematic Reviews in Pharmacy, 11 (1), 1170-1176. doi:10.5530/srp.2020.1.145


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