Relationship Between Product Development And Marketing Innovation On Performance On Herbal City Community

Abstract

Yananda Siraphatthada.

Herbal city community has central importance in the society, as herbal community providing several benefits to the people. However, the product performance of herbal community product is low and require significant strategies to promote performance. In this direction, the relationship between product development and marketing innovation is key to achieve higher performance. Therefore, objective of this study is to examine the role of marketing innovation and product innovation in Thailand Herbal community product performance. Population of this study is based on the Thailand Herbal community. Data were collected from Thailand Herbal community and analyzed by using the statistical software. Cluster sampling was applied to collect the data and data were collected by using the questionnaire. Results of the study shows that product packaging has positive effect on herbal community product performance. However, product design has no effect on product community product performance. Moreover, product promotion also has positive effect on herbal community product performance. Along with this, product design has positive effect on product development. However, product packaging has no effect on product development. Additionally, product promotion has positive effect on product development and finally, product development has positive effect on herbal community product performance.