THE CONNOTATION EXPRESSION OF MAKASSAR CULTURE IN NOVEL DATU MUSENG AND MAIPA DEAPATI BY VERDY R. BASO
article describes the connotation of language expressions in the novel Datu Museng and Maipa Deapati by Verdy R. Baso, which leads to Makassar culture. The socio-cultural background of Makassar in this literary work is a reflection of the values and principles of the main characters named I Baso Mallarangang who has the title Datu Museng and his grandfather named Adearangan. This research explores the connotation statements in the novel in order to discover the principles and values of the Makassar people. This research uses the Dynamic Structuralism Approach in processing literary research data and is equipped with ethnographic studies that inform about the socio-cultural setting of Makassar. The theory used in expressing cultural connotations is Roland Barthes' Theory which emphasizes the interpretation of signs in verbal and nonverbal communication. The results of the processed research data are then explained descriptively. Based on the results of the study obtained a number of expressions, statements, and descriptions in the story that indicate the existence of the cultural connotations of Makassar people. Datu Museng and Adearangang show their entities as Makassar people wherever they are through actualizing the principles of they embrace, namely pangngadakkang, matutu, lambusu', barani, and kalumannyang. These five principles are used in actualizing the value of siri' or self-esteem and pacce or solidarity that always relies on Islamic spiritual awareness.