The Effect of Market Orientation on innovation Capacity through Entrepreneurial Orientation at Business Start-up Coffee Shop in Indonesia
Abstract
Roy Setiawan, Anis Eliyana, Tatik Suryani, Hendro Prayitto
This study aims to resolve the research gap on the influence of market orientation on innovation capacity, with entrepreneurial orientation in coffee shop start-up businesses in Indonesia. The approach used in this research is quantitative with a purposive sampling technique with 110 respondents. The data analysis technique used is Partial Least Square (PLS), and the results of this study indicate that market orientation has a significant effect on innovation capacity, market orientation has a significant effect on entrepreneurial orientation, entrepreneurial orientation has a significant effect on innovation capacity, and market orientation has a significant effect on innovation capacity. Innovation capacity through entrepreneurial orientation.
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| Pubmed Style Roy Setiawan, Anis Eliyana, Tatik Suryani, Hendro Prayitto. The Effect of Market Orientation on innovation Capacity through Entrepreneurial Orientation at Business Start-up Coffee Shop in Indonesia . SRP. 2020; 11(11): 298-305. doi:10.31838/srp.2020.11.44 Web Style Roy Setiawan, Anis Eliyana, Tatik Suryani, Hendro Prayitto. The Effect of Market Orientation on innovation Capacity through Entrepreneurial Orientation at Business Start-up Coffee Shop in Indonesia . http://www.sysrevpharm.org/?mno=9847 [Access: March 29, 2021]. doi:10.31838/srp.2020.11.44 AMA (American Medical Association) Style Roy Setiawan, Anis Eliyana, Tatik Suryani, Hendro Prayitto. The Effect of Market Orientation on innovation Capacity through Entrepreneurial Orientation at Business Start-up Coffee Shop in Indonesia . SRP. 2020; 11(11): 298-305. doi:10.31838/srp.2020.11.44 Vancouver/ICMJE Style Roy Setiawan, Anis Eliyana, Tatik Suryani, Hendro Prayitto. The Effect of Market Orientation on innovation Capacity through Entrepreneurial Orientation at Business Start-up Coffee Shop in Indonesia . SRP. (2020), [cited March 29, 2021]; 11(11): 298-305. doi:10.31838/srp.2020.11.44 Harvard Style Roy Setiawan, Anis Eliyana, Tatik Suryani, Hendro Prayitto (2020) The Effect of Market Orientation on innovation Capacity through Entrepreneurial Orientation at Business Start-up Coffee Shop in Indonesia . SRP, 11 (11), 298-305. doi:10.31838/srp.2020.11.44 Turabian Style Roy Setiawan, Anis Eliyana, Tatik Suryani, Hendro Prayitto. 2020. The Effect of Market Orientation on innovation Capacity through Entrepreneurial Orientation at Business Start-up Coffee Shop in Indonesia . Systematic Reviews in Pharmacy, 11 (11), 298-305. doi:10.31838/srp.2020.11.44 Chicago Style Roy Setiawan, Anis Eliyana, Tatik Suryani, Hendro Prayitto. "The Effect of Market Orientation on innovation Capacity through Entrepreneurial Orientation at Business Start-up Coffee Shop in Indonesia ." Systematic Reviews in Pharmacy 11 (2020), 298-305. doi:10.31838/srp.2020.11.44 MLA (The Modern Language Association) Style Roy Setiawan, Anis Eliyana, Tatik Suryani, Hendro Prayitto. "The Effect of Market Orientation on innovation Capacity through Entrepreneurial Orientation at Business Start-up Coffee Shop in Indonesia ." Systematic Reviews in Pharmacy 11.11 (2020), 298-305. Print. doi:10.31838/srp.2020.11.44 APA (American Psychological Association) Style Roy Setiawan, Anis Eliyana, Tatik Suryani, Hendro Prayitto (2020) The Effect of Market Orientation on innovation Capacity through Entrepreneurial Orientation at Business Start-up Coffee Shop in Indonesia . Systematic Reviews in Pharmacy, 11 (11), 298-305. doi:10.31838/srp.2020.11.44 |
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