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The Effect of Market Orientation on innovation Capacity through Entrepreneurial Orientation at Business Start-up Coffee Shop in Indonesia

Abstract

Roy Setiawan, Anis Eliyana, Tatik Suryani, Hendro Prayitto

This study aims to resolve the research gap on the influence of market orientation on innovation capacity, with entrepreneurial orientation in coffee shop start-up businesses in Indonesia. The approach used in this research is quantitative with a purposive sampling technique with 110 respondents. The data analysis technique used is Partial Least Square (PLS), and the results of this study indicate that market orientation has a significant effect on innovation capacity, market orientation has a significant effect on entrepreneurial orientation, entrepreneurial orientation has a significant effect on innovation capacity, and market orientation has a significant effect on innovation capacity. Innovation capacity through entrepreneurial orientation.

How to Cite this Article
Pubmed Style

Roy Setiawan, Anis Eliyana, Tatik Suryani, Hendro Prayitto. The Effect of Market Orientation on innovation Capacity through Entrepreneurial Orientation at Business Start-up Coffee Shop in Indonesia . SRP. 2020; 11(11): 298-305.
doi:10.31838/srp.2020.11.44

Web Style

Roy Setiawan, Anis Eliyana, Tatik Suryani, Hendro Prayitto. The Effect of Market Orientation on innovation Capacity through Entrepreneurial Orientation at Business Start-up Coffee Shop in Indonesia . http://www.sysrevpharm.org/?mno=9847 [Access: March 29, 2021]. doi:10.31838/srp.2020.11.44

AMA (American Medical Association) Style

Roy Setiawan, Anis Eliyana, Tatik Suryani, Hendro Prayitto. The Effect of Market Orientation on innovation Capacity through Entrepreneurial Orientation at Business Start-up Coffee Shop in Indonesia . SRP. 2020; 11(11): 298-305. doi:10.31838/srp.2020.11.44



Vancouver/ICMJE Style

Roy Setiawan, Anis Eliyana, Tatik Suryani, Hendro Prayitto. The Effect of Market Orientation on innovation Capacity through Entrepreneurial Orientation at Business Start-up Coffee Shop in Indonesia . SRP. (2020), [cited March 29, 2021]; 11(11): 298-305. doi:10.31838/srp.2020.11.44



Harvard Style

Roy Setiawan, Anis Eliyana, Tatik Suryani, Hendro Prayitto (2020) The Effect of Market Orientation on innovation Capacity through Entrepreneurial Orientation at Business Start-up Coffee Shop in Indonesia . SRP, 11 (11), 298-305. doi:10.31838/srp.2020.11.44



Turabian Style

Roy Setiawan, Anis Eliyana, Tatik Suryani, Hendro Prayitto. 2020. The Effect of Market Orientation on innovation Capacity through Entrepreneurial Orientation at Business Start-up Coffee Shop in Indonesia . Systematic Reviews in Pharmacy, 11 (11), 298-305. doi:10.31838/srp.2020.11.44



Chicago Style

Roy Setiawan, Anis Eliyana, Tatik Suryani, Hendro Prayitto. "The Effect of Market Orientation on innovation Capacity through Entrepreneurial Orientation at Business Start-up Coffee Shop in Indonesia ." Systematic Reviews in Pharmacy 11 (2020), 298-305. doi:10.31838/srp.2020.11.44



MLA (The Modern Language Association) Style

Roy Setiawan, Anis Eliyana, Tatik Suryani, Hendro Prayitto. "The Effect of Market Orientation on innovation Capacity through Entrepreneurial Orientation at Business Start-up Coffee Shop in Indonesia ." Systematic Reviews in Pharmacy 11.11 (2020), 298-305. Print. doi:10.31838/srp.2020.11.44



APA (American Psychological Association) Style

Roy Setiawan, Anis Eliyana, Tatik Suryani, Hendro Prayitto (2020) The Effect of Market Orientation on innovation Capacity through Entrepreneurial Orientation at Business Start-up Coffee Shop in Indonesia . Systematic Reviews in Pharmacy, 11 (11), 298-305. doi:10.31838/srp.2020.11.44

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