THE EFFECTIVENESS OF SOCIAL MEDIA USE FOR LOCAL GOVERNANCE DEVELOPMENT
This study aims to verify the potential of social media use for local governance development, to identify some of the limitations, and make suggestions for interaction. The results indicate that although social media use can apply through various formats, they can generally only facilitate communication activities. There are no apparent activities to promote interaction and engagement. Several limitations can find that involve regulations, organizations, personnel, coordination of the municipality, effectiveness, confidence, and also include the cost of social media for people. An ‘easy-to-use’ approach is the required solution in the context of government officials and the people.