The Impact of Green and Social Network Marketing and Marketing Strategies on the Textile Business Performance in Pakistan: Moderating Role of Consumer Behavior
Abstract
Arshia Hashmi, Muhammad Azeem Ahmad, Saqib Ali.
The purpose of the current research is to investigate the impact of green marketing, social network marketing, and marketing strategies on the business performance of the textile industry in Pakistan. The goal of the present research also includes the examination of moderating the role of consumer behavior among the links of green marketing, social network marketing, marketing strategies, and business performance of the textile industry in Pakistan. This study has adopted the quantitative methods and obtained the data by using questionnaires and analyzed by smart-PLS. The results exposed that green marketing, social network marketing, and marketing strategies have a positive association with the business performance of the textile industry in Pakistan. The outcomes also revealed that consumer behavior positively moderated the nexus among the green marketing, social network marketing, marketing strategies, and business performance of the textile industry in Pakistan. This study is helpful for future studies and also for the regulation developing authorities while formulating the policies related to marketing and business performance.
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| Pubmed Style Arshia Hashmi, Muhammad Azeem Ahmad, Saqib Ali. The Impact of Green and Social Network Marketing and Marketing Strategies on the Textile Business Performance in Pakistan: Moderating Role of Consumer Behavior . SRP. 2021; 12(2): 702-710. doi:10.31838/srp.2021.2.95 Web Style Arshia Hashmi, Muhammad Azeem Ahmad, Saqib Ali. The Impact of Green and Social Network Marketing and Marketing Strategies on the Textile Business Performance in Pakistan: Moderating Role of Consumer Behavior . http://www.sysrevpharm.org/?mno=67956 [Access: March 29, 2021]. doi:10.31838/srp.2021.2.95 AMA (American Medical Association) Style Arshia Hashmi, Muhammad Azeem Ahmad, Saqib Ali. The Impact of Green and Social Network Marketing and Marketing Strategies on the Textile Business Performance in Pakistan: Moderating Role of Consumer Behavior . SRP. 2021; 12(2): 702-710. doi:10.31838/srp.2021.2.95 Vancouver/ICMJE Style Arshia Hashmi, Muhammad Azeem Ahmad, Saqib Ali. The Impact of Green and Social Network Marketing and Marketing Strategies on the Textile Business Performance in Pakistan: Moderating Role of Consumer Behavior . SRP. (2021), [cited March 29, 2021]; 12(2): 702-710. doi:10.31838/srp.2021.2.95 Harvard Style Arshia Hashmi, Muhammad Azeem Ahmad, Saqib Ali (2021) The Impact of Green and Social Network Marketing and Marketing Strategies on the Textile Business Performance in Pakistan: Moderating Role of Consumer Behavior . SRP, 12 (2), 702-710. doi:10.31838/srp.2021.2.95 Turabian Style Arshia Hashmi, Muhammad Azeem Ahmad, Saqib Ali. 2021. The Impact of Green and Social Network Marketing and Marketing Strategies on the Textile Business Performance in Pakistan: Moderating Role of Consumer Behavior . Systematic Reviews in Pharmacy, 12 (2), 702-710. doi:10.31838/srp.2021.2.95 Chicago Style Arshia Hashmi, Muhammad Azeem Ahmad, Saqib Ali. "The Impact of Green and Social Network Marketing and Marketing Strategies on the Textile Business Performance in Pakistan: Moderating Role of Consumer Behavior ." Systematic Reviews in Pharmacy 12 (2021), 702-710. doi:10.31838/srp.2021.2.95 MLA (The Modern Language Association) Style Arshia Hashmi, Muhammad Azeem Ahmad, Saqib Ali. "The Impact of Green and Social Network Marketing and Marketing Strategies on the Textile Business Performance in Pakistan: Moderating Role of Consumer Behavior ." Systematic Reviews in Pharmacy 12.2 (2021), 702-710. Print. doi:10.31838/srp.2021.2.95 APA (American Psychological Association) Style Arshia Hashmi, Muhammad Azeem Ahmad, Saqib Ali (2021) The Impact of Green and Social Network Marketing and Marketing Strategies on the Textile Business Performance in Pakistan: Moderating Role of Consumer Behavior . Systematic Reviews in Pharmacy, 12 (2), 702-710. doi:10.31838/srp.2021.2.95 |
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