The Impact of Mass Media and Food Consumption

Abstract

Abubakar Iskandar, R. Oetje Subagdja, Maria Fitriah, Sukarelawati.

One of the causes of degenerative diseases is the lack of consuming fruits and vegetables. Therefore, new media and conventional media are needed in delivering various information about degenerative diseases. Why is the media so important? Because it is a disseminator of information to the public through counseling as a means of exchanging experiences so that the public is aware of what fruits and vegetables need to be consumed. The purpose of this study is to determine the intensity of using conventional and new media, explaining the frequency of public communication through conventional and new media; explain the frequency of fruit and vegetable consumption by the community, analyze socio-economic, demographic, fruit and vegetable consumption against degenerative diseases. Sampling using two or more gradual groups. The data needed is primary and secondary. Data collection techniques are interview. Data were analyzed through flow models, regression and recall consumption. The results showed that individual counseling through conventional media 55.8%, and through new media 40,0 persen. The conclusion is that counseling through individual media is higher, and through dialogue, and followed by counseling through seminars, then through action through demonstrations and stories through public media.