paper.io

agar io

wowcappadocia.com cappadocia tours
cappadocia-hotels.com cappadocia hotels
caruscappadocia.com cappadocia hotel
brothersballoon.com cappadocia balloon
balloon-rides.net cappadocia balloon flights

wormax io

rolex replica

THE INFLUENCE OF BRAND SATISFACTION, BRAND TRUST, BRAND PREFERENCE ON BRAND LOYALTY TO LAPTOP BRANDS

Abstract

Dam Tri Cuong

Brands have played a crucial role in determining the behavior of consumers. Thus, the present research's principal purpose was to empirical study on the influence of brand satisfaction, brand trust, brand preference on brand loyalty to the laptop brand context. We examined investigation data from 214 consumers who purchased the laptop product in Ho Chi Minh, Vietnam. PLS - Partial Least Squares was applied to test the measurement model and the structural model. The outcome of the research revealed that brand satisfaction had a positive influence on brand trust (β= 0.455; p=0.000), brand preference (β= 0.391; p=0.000), and brand loyalty (β= 0.228; p=0.001). The findings also confirmed that brand trust had a positive impact on brand preference (β= 0.423; p=0.000) and a positive effect on brand loyalty (β= 0.232; p=0.002). The results also reinforced that brand preference had a positive impact on brand loyalty (β= 0.403; p=0.000).

How to Cite this Article
Pubmed Style

Dam Tri Cuong. THE INFLUENCE OF BRAND SATISFACTION, BRAND TRUST, BRAND PREFERENCE ON BRAND LOYALTY TO LAPTOP BRANDS. SRP. 2020; 11(11): 95-101.
doi:10.31838/srp.2020.11.15

Web Style

Dam Tri Cuong. THE INFLUENCE OF BRAND SATISFACTION, BRAND TRUST, BRAND PREFERENCE ON BRAND LOYALTY TO LAPTOP BRANDS. http://www.sysrevpharm.org/?mno=134654 [Access: March 30, 2021]. doi:10.31838/srp.2020.11.15

AMA (American Medical Association) Style

Dam Tri Cuong. THE INFLUENCE OF BRAND SATISFACTION, BRAND TRUST, BRAND PREFERENCE ON BRAND LOYALTY TO LAPTOP BRANDS. SRP. 2020; 11(11): 95-101. doi:10.31838/srp.2020.11.15



Vancouver/ICMJE Style

Dam Tri Cuong. THE INFLUENCE OF BRAND SATISFACTION, BRAND TRUST, BRAND PREFERENCE ON BRAND LOYALTY TO LAPTOP BRANDS. SRP. (2020), [cited March 30, 2021]; 11(11): 95-101. doi:10.31838/srp.2020.11.15



Harvard Style

Dam Tri Cuong (2020) THE INFLUENCE OF BRAND SATISFACTION, BRAND TRUST, BRAND PREFERENCE ON BRAND LOYALTY TO LAPTOP BRANDS. SRP, 11 (11), 95-101. doi:10.31838/srp.2020.11.15



Turabian Style

Dam Tri Cuong. 2020. THE INFLUENCE OF BRAND SATISFACTION, BRAND TRUST, BRAND PREFERENCE ON BRAND LOYALTY TO LAPTOP BRANDS. Systematic Reviews in Pharmacy, 11 (11), 95-101. doi:10.31838/srp.2020.11.15



Chicago Style

Dam Tri Cuong. "THE INFLUENCE OF BRAND SATISFACTION, BRAND TRUST, BRAND PREFERENCE ON BRAND LOYALTY TO LAPTOP BRANDS." Systematic Reviews in Pharmacy 11 (2020), 95-101. doi:10.31838/srp.2020.11.15



MLA (The Modern Language Association) Style

Dam Tri Cuong. "THE INFLUENCE OF BRAND SATISFACTION, BRAND TRUST, BRAND PREFERENCE ON BRAND LOYALTY TO LAPTOP BRANDS." Systematic Reviews in Pharmacy 11.11 (2020), 95-101. Print. doi:10.31838/srp.2020.11.15



APA (American Psychological Association) Style

Dam Tri Cuong (2020) THE INFLUENCE OF BRAND SATISFACTION, BRAND TRUST, BRAND PREFERENCE ON BRAND LOYALTY TO LAPTOP BRANDS. Systematic Reviews in Pharmacy, 11 (11), 95-101. doi:10.31838/srp.2020.11.15

Most Viewed Articles
  • Dental Development between Assisted Reproductive Therapy (Art) and Natural Conceived Children: A Comparative Pilot Study Norzaiti Mohd Kenali, Naimah Hasanah Mohd Fathil, Norbasyirah Bohari, Ahmad Faisal Ismail, Roszaman Ramli SRP. 2020; 11(1): 01-06 » doi: 10.5530/srp.2020.1.01
  • Psychometric properties of the World Health Organization Quality of life instrument, short form: Validity in the Vietnamese healthcare context Trung Quang Vo*, Bao Tran Thuy Tran, Ngan Thuy Nguyen, Tram ThiHuyen Nguyen, Thuy Phan Chung Tran SRP. 2020; 11(1): 14-22 » doi: 10.5530/srp.2019.1.3
  • A Review of Pharmacoeconomics: the key to “Healthcare for All” Hasamnis AA, Patil SS, Shaik Imam, Narendiran K SRP. 2019; 10(1): s40-s42 » doi: 10.5530/srp.2019.1s.21
  • Deuterium Depleted Water as an Adjuvant in Treatment of Cancer Anton Syroeshkin, Olga Levitskaya, Elena Uspenskaya, Tatiana Pleteneva, Daria Romaykina, Daria Ermakova SRP. 2019; 10(1): 112-117 » doi: 10.5530/srp.2019.1.19
Most Downloaded
  • Dental Development between Assisted Reproductive Therapy (Art) and Natural Conceived Children: A Comparative Pilot Study Norzaiti Mohd Kenali, Naimah Hasanah Mohd Fathil, Norbasyirah Bohari, Ahmad Faisal Ismail, Roszaman Ramli SRP. 2020; 11(1): 01-06 » doi: 10.5530/srp.2020.1.01
  • Manilkara zapota (L.) Royen Fruit Peel: A Phytochemical and Pharmacological Review Karle Pravin P, Dhawale Shashikant C SRP. 2019; 10(1): 11-14 » doi: 0.5530/srp.2019.1.2
  • Pharmacognostic and Phytopharmacological Overview on Bombax ceiba Pankaj Haribhau Chaudhary, Mukund Ganeshrao Tawar SRP. 2019; 10(1): 20-25 » doi: 10.5530/srp.2019.1.4
  • A Review of Pharmacoeconomics: the key to “Healthcare for All” Hasamnis AA, Patil SS, Shaik Imam, Narendiran K SRP. 2019; 10(1): s40-s42 » doi: 10.5530/srp.2019.1s.21
  • A Prospective Review on Phyto-Pharmacological Aspects of Andrographis paniculata Govindraj Akilandeswari, Arumugam Vijaya Anand, Palanisamy Sampathkumar, Puthamohan Vinayaga Moorthi, Basavaraju Preethi SRP. 2019; 10(1): 15-19 » doi: 10.5530/srp.2019.1.3