THE INFLUENCE OF PROMOTION TOWARD BRAND MEDICAL TOURISM OF CIMANDE, WEST JAVA? INDONESIA

Abstract

Dhian Tyas Untari, Istianingsih

Cimande is the one of Medical Tourism in West Java - Indonesia. Based on this background, the aims of this study is to analyze the effect of promotion in increasing the Brand Medical Tourism in Cimande. The study involved 100 respondents with an incidental sampling technique. Accidental research by spreading research instruments through Google Form. The respondent criteria are peoples who had medical treatment in Cimande, West Java. The analytical method used is multiple regression, testing the closeness of the relationship between variables with correlation analysis and testing the hypothesis with the t test. Based on the research results, it can be concluded that in general, promotion can increase the Cimande brand as a Medical Tourism Destination. Medical tourism can provide economic benefits for the community both as a therapist and the benefits of the multiplier effect from tourism development itself.