The Relationship between Cross-Cultural Competency and Employee Performance in the Organization: A Case of Thailand?s Pharmaceutical Industry

Abstract

Thammarak Srimarut, Witthaya Mekhum.

The study concentrates on understanding the social, cultural, emotional intelligence link to employee performance. Social and cultural has more effect on employee performance compare to emotional intelligence. Practising the emotional intelligence was found less in the organization. To motivate employees, manager requires more practice on emotional intelligence along with social and cultural intelligence in today's globally competitive environment to the success of any organization. The objectives of the current study inspect the relationship of cross-cultural competence (cultural, emotional, and social intelligence) with employee performance in the context of the pharmaceutical industry of Thailand. The research aligned with positivism approach as the study concentrates on testing the constructs collecting the quantitative data. In order to analyse the data in the study, a total of 301 usable questionnaires collected from the employees of the Thai pharmaceutical industry. Results found that emotionally intelligent employees make their true emotion by displaying the congruent true emotion required by rules. People with high emotional intelligence can understand and distinguish and manage their own emotions. Consequently, employee repertoire of strategies to regulate emotion to serve as emotional resources. In turn, the employee feels comfortable and confident and perform better for the organization.