The Relationship between Service Quality, Culture Similarity to Satisfaction and Loyalty of Medical (Dental) Tourism

Abstract

Fuad Husain Akbar, Burhanuddin Daeng Pasiga, Rasmidar Samad, Fridawati Rivai, Andi Zulkifli Abdullah, Abd Hair Awang, Syahrir A. Pasinringi, Lalu Muhammad Saleh, Irwandy, Dian Pratiwi

Objective: This systematic review aimed to investigate and understand the relationship between service quality, cultural equality to satisfaction and loyalty of dental tourism.

Methods: This research was conducted with a systematic review method using Preferred Reporting Items for Systematic Reviews and Meta-Analyzes (PRISMA) as a guide in the review methodology. The electronic search engines used are PubMed, Science Direct and Research Gate from 2016 to 2020.

Results: 35 research articles were included in the inclusion criteria. The reviews identified that relationship of service quality, cultural equality on satisfaction and loyalty of dental tourism, has a related impact. Good quality service will produce patient loyalty, patients who receive a good quality of service tend to be loyal to the clinic and the health care workers in the clinic.

Conclusion: Quality of service with loyalty through satisfaction when patients have a high perception of service quality, will produce high loyalty. Satisfied patients will positively affect the loyalty itself. Quality of service greatly affects overall satisfaction and loyalty, satisfied patients are caused by the good quality of service they have received, so that it gives an impact to patients by increasing their loyalty to the health clinic and health workers in the clinic.

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