THE ROLE OF KNOWLEDGE MANAGEMENT IN IMPROVING THE PERFORMANCE OF MEDIA INSTITUTIONS: A CASE STUDY OF ABU DHABI TV
Tahseen Mansour, Ibrahim Ahmad Abuarqoub.
The purpose of this quantitative study is to recognize the relationships between Knowledge management and its processes such as creativity, innovation, and media content and process development. A questionnaire was distributed to all the employees (N.55) working in Abu Dhabi TV. The findings of the study showed that the employees of Abu Dhabi TV are aware of knowledge management and its components at a high level ranging between 6.84%, 6.79% and the simple regression analysis showed that there is a relationship between KM, creativity, innovation, media content and process development.