Collaboration Of Stakeholders In The Development Of Halal Tourism In Malang City Of East Java Indonesia In Technology Era 4.0

Abstract

Sri Umiyati, M. Husni Tamrin.

As a form of exploration on the potential for halal tourism many countries, both Muslim and non-Muslim, have begun to provide products, facilities and infrastructure to meet the needs of Muslim tourists. This study aims to analyze the role and collaboration of stakeholders in the development of halal tourism in Malang. The research method used is qualitative, with data collection techniques carried out by direct observation, interviews, and documentation. The results showed that the role of stakeholders in the development of halal tourism in Malang City, which is divided into key stakeholders, primary stakeholders and secondary stakeholders (supporters). Stakeholder collaboration in the development of halal tourism is carried out administratively, increasing commitment, increasing mutuality, increasing understanding and shared goals, increasing trust, enhancing good communication collaboration and collaborative environments consisting of work environments and leadership styles. While the supporting and inhibiting factors in the development of halal tourism in Malang are internal and external factors.