Role Attitudes, Subjective Norms and Perceived Behavior Control in Customers? Purchase Intention
Abstract
Mohd Shukri Ab Yajid, Sakinah mohd shukri, S.M. Ferdous Azam
The aim related to the current literature is to examine the role of perceived behaviour control, subject norms and attitude on the purchase intension of the customers in Malaysia. Data were gathered from the customer relation manager of the companies and SPSS employed to test the hypotheses. The results show that positive nexus among the perceived behaviour control and purchase intension, subject norms and purchase intension and attitude and purchase intension.
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| Pubmed Style Mohd Shukri Ab Yajid, Sakinah mohd shukri, S.M. Ferdous Azam. Role Attitudes, Subjective Norms and Perceived Behavior Control in Customers’ Purchase Intention . SRP. 2020; 11(1): 1064-1072. doi:10.5530/srp.2020.1.133 Web Style Mohd Shukri Ab Yajid, Sakinah mohd shukri, S.M. Ferdous Azam. Role Attitudes, Subjective Norms and Perceived Behavior Control in Customers’ Purchase Intention . http://www.sysrevpharm.org/?mno=128612 [Access: March 28, 2021]. doi:10.5530/srp.2020.1.133 AMA (American Medical Association) Style Mohd Shukri Ab Yajid, Sakinah mohd shukri, S.M. Ferdous Azam. Role Attitudes, Subjective Norms and Perceived Behavior Control in Customers’ Purchase Intention . SRP. 2020; 11(1): 1064-1072. doi:10.5530/srp.2020.1.133 Vancouver/ICMJE Style Mohd Shukri Ab Yajid, Sakinah mohd shukri, S.M. Ferdous Azam. Role Attitudes, Subjective Norms and Perceived Behavior Control in Customers’ Purchase Intention . SRP. (2020), [cited March 28, 2021]; 11(1): 1064-1072. doi:10.5530/srp.2020.1.133 Harvard Style Mohd Shukri Ab Yajid, Sakinah mohd shukri, S.M. Ferdous Azam (2020) Role Attitudes, Subjective Norms and Perceived Behavior Control in Customers’ Purchase Intention . SRP, 11 (1), 1064-1072. doi:10.5530/srp.2020.1.133 Turabian Style Mohd Shukri Ab Yajid, Sakinah mohd shukri, S.M. Ferdous Azam. 2020. Role Attitudes, Subjective Norms and Perceived Behavior Control in Customers’ Purchase Intention . Systematic Reviews in Pharmacy, 11 (1), 1064-1072. doi:10.5530/srp.2020.1.133 Chicago Style Mohd Shukri Ab Yajid, Sakinah mohd shukri, S.M. Ferdous Azam. "Role Attitudes, Subjective Norms and Perceived Behavior Control in Customers’ Purchase Intention ." Systematic Reviews in Pharmacy 11 (2020), 1064-1072. doi:10.5530/srp.2020.1.133 MLA (The Modern Language Association) Style Mohd Shukri Ab Yajid, Sakinah mohd shukri, S.M. Ferdous Azam. "Role Attitudes, Subjective Norms and Perceived Behavior Control in Customers’ Purchase Intention ." Systematic Reviews in Pharmacy 11.1 (2020), 1064-1072. Print. doi:10.5530/srp.2020.1.133 APA (American Psychological Association) Style Mohd Shukri Ab Yajid, Sakinah mohd shukri, S.M. Ferdous Azam (2020) Role Attitudes, Subjective Norms and Perceived Behavior Control in Customers’ Purchase Intention . Systematic Reviews in Pharmacy, 11 (1), 1064-1072. doi:10.5530/srp.2020.1.133 |
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